RUE | PLAYSUIT | TANGERINE CHECK

Storing your garments correctly will prolong the lifespan of your item. Make sure to store your items away from direct sunlight, heat and damp. Don’t hang your knitwear, flat pack it and store it with lavender or mothballs to keep the critters away. Our garments are just like us, they need a rest and when they get the chance to, make sure you give them some room to breathe.

Mending an item if it has a small flaw and sewing on a button that has fallen off is super simple and will prolong the life of your garment.

Keeping in mind that we do only use natural fibres which do wear out and eventually biodegrade, and within reason, we can help you with this and offer a repair service for any garment that may require a bit of TLC. This service is available at our Cape Town store.

The fashion industry is one of the most water intensive industries. Water is used throughout the production process and continues to be used once it finally reaches the end user. Washing your clothing makes use of a lot of water. We would never suggest that you shouldn’t wash your clothing but we would suggest spot cleaning an item when possible and airing your garment out. Hand washing also saves a lot of water and is also more gentle on your clothing.

When washing natural fabrics, you should always opt for a cold wash, this is not only more environmentally friendly, but necessary to assure your garment does not shrink. Use a gentle, natural laundry detergent. Your clothing will thank you by staying beautiful for longer.

The fabric we use has no polyester, acrylic or any synthetic content— all of which are forms of plastic — and currently constitute 60 percent of the material that makes up our clothes worldwide. We would suggest using an ‘Ocean Ally’ washing bag when washing synthetic garments. Click here to view this awesome product.

These fibres contribute to ocean plastic pollution in a subtle but pervasive way: These synthetics, along with synthetic-natural blends, leach into the environment through the wash cycle. Estimates vary, but it’s possible that a single load of laundry could release hundreds of thousands of fibres from our clothes into the water supply.

And these tiny fibres, less than 5 millimetres in length, can eventually reach the ocean. They add to the micro-plastic pollution that’s accumulating in the food chain and being ingested by all sorts of marine wildlife, and even us. Most of the plastic that’s in the ocean, in terms of number of pieces, is not in the form of whole products like cups or straws, but instead broken-down shreds of plastic. This pervades the entire food chain and the effects are disastrous.

Lastly, we suggest air drying your garments. It is much less damaging to your garments and uses no energy. Our garments do not require professional dry cleaning.

 All of our garments have care labels, if you need more information

Learn how to care for specific materials below

Cotton can be easily laundered. Any good detergent can be used to wash cotton. Since cotton fibers are fairly inelastic cotton fabrics may wrinkle easily. And, fabric may need frequent pressing. Cotton can be ironed with a warm iron. Do not tumble dry.

Cotton Knitwear: Hand wash in cold water with Woolite. Never wring, twist, or bunch up. Lay garment flat to dry, do not hang as the fibres will stretch. Do not tumble dry. Always store knitted items folded.